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About Us

Insurance Built Around You

JL Insurance Brokers provides tailored insurance and risk advisory solutions to businesses across a diverse range of industries. We invest the time to understand your operations in depth, identify the risks most material to your business, and structure insurance programs precisely aligned to your needs.

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Our Team

Led by a team of senior, highly experienced brokers, we specialise in structuring and managing complex, high-risk insurance programs across a broad range of industries.

Founded in 2019 by director Jade Lyons, who brings over 23 years of specialist insurance and risk advisory experience, JL Insurance Brokers began as a one-person operation before growing to a team of seven trusted advisors.

Our reputation is built on long-term client partnerships and a level of service and responsiveness that our clients consistently tell us sets us apart.

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Our Values

Led by Founding Director Jade Lyons, our team brings decades of experience across insurance broking, risk advisory, claims management and client servicing.

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Trusted Relationships

Long-term partnerships across the market to secure best outcomes

Servicing Is Our Difference

Proactive, personalised support at every step.

Authenticity

We say what we mean, do what we say, and never sell you cover you don’t need.

Respect

For clients, colleagues and partners

Professional Excellence

Expert, timely and accurate execution.

Empowered Leadership

Confident decision making that champions inclusion and accountability.

Integrity

Transparent advice and ethical decisions.

A Better Standard of Insurance Service

Our approach begins with understanding each client’s operations, risks and business objectives. We then use our technical expertise and established market relationships to structure insurance programs that provide meaningful protection and support long-term resilience.

We remain actively involved throughout the relationship from identifying risks and negotiating with insurers to managing renewals and helping clients through claims. It is a service-first approach built around professional delivery, honest advice and measurable client outcomes.

Protect your business

Our Team